Marketing agencies and professional services firms can always improve their profits.
Staff costs in these businesses are usually the biggest line item in the profit & loss account. Whilst you can see what is being spent, it can be difficult to know how much of it is being wasted.
Here are three black holes:
- Staff not understanding how much of their time you expect them to be spending on client billable work.
- Administrative time spent by billable staff (especially the most senior) that could be handled by non-billable staff.
- Unfocussed business development time.
As a first step, why not pick the phone up and call John or email him and arrange to meet up.
John's website is: http://www.nomizon.co.uk
His credentials: http://www.linkedin.com/in/johntoppin